connecting with Jovica Spajic
Life paths led me through great adventures and challenges. Like a member of an elite special forces unit and taking up an extraordinary endurance sport – ultramarathon, during various field trainings and tasks I faced physical and psychological difficulties continually and permanently exploring the limits of my abilities, my motivation and the strength of my spirit. On the other hand, while taking part in some of the most strenuous world ultramarathons I went through the most extreme places on Earth, through deserts and icy mountains, through shadowy rainforests and vast plateaus. I was scorched by the sun and whipped by winds; my faith was put to the test by rain and storms, I experienced hypothermia and heat stroke but always managed to move on, more daringly and with new inspiration indulging in even greater and tougher challenges.
During my adventures and competitions and while carrying out tasks in my special forces unit, I went through some of the most brutal places and regions where temperatures could range from -30 to +50°C...
You must be wondering what the connection is between the story about me, ultramarathon and ATTAIN brand? Yet again, the answer lies in the story behind the ATTAIN...
The story about ATTAIN and the vision ATTAIN team has is really inspiring and motivational for me. It is a unique and remarkable approach to our community, sport, nature and mountains. Something that I am personally leaning towards.
My intention is to be a true role model, not just like an elite athlete with results and performances, but also with behavior like a human being, with my social media activities and important projects in the future and to try to make additional awareness and spread the word about important environmental and social questions and true values, something that ATTAIN presents.
For me it's not just about the gear, products and other "benefits"... It's about support, vision, idea, creativity and making a positive impact in the community through all my activities, races and projects.
Of course results and performances gave that additional credibility and respect to your statements and the influence became even more "visible" and appreciative globally.
ATTAIN makes something really different and finds a balance, equilibrium and "compromise" with environmental awareness, socially important values and high performance, sustainable and durable products.
The ATTAIN brand has proven to be the ideal solution for me in every aspect . The vision of the people making ATTAIN caps, the constant effort which is put in innovations, fabric quality, the idea to create the equipment which could resist the most extreme weather conditions make the ATTAIN brand extraordinary.
While testing the ATTAIN caps I have confirmed all the claims of the ATTAIN brand designers. The caps are characterised by great comfort, pleasant feeling even during the most intensive activities. While you are running and moving, you get the feeling of freedom and it is fascinating how light the ATTAIN caps are and yet it grants maximum degree of protection from the highest temperatures and sun.